2017 Best of Topeka: Jamie Hornbaker/State Farm Insurance

Customer service key to insurance agent’s success

From left, State Farm Insurance agent Jamie Hornbaker and her staff — Crista Park, Jenna Tinkel, Elizabeth Baker and Mark Fansler — provide home, life, auto and small-business insurance to about 1,500 Topekans. Hornbaker is holding her dog, Charli. (Adam Cole/The Capital-Journal)

Best Insurance Agent


Jamie Hornbaker/State Farm Insurance


For State Farm agent Jamie Hornbaker, insuring Topekans is truly about being a good neighbor.

Four years ago, when Hornbaker transitioned to the insurance industry after working for nonprofits, she found a plaque with a simple maxim: “Do the kindest things in the kindest way.”

That’s the approach Hornbaker takes to selling insurance.

“When our customers call us, they’re facing a really challenging time, so having that motto really helps us focus on customer service,” she said. “I think about that on a daily basis. How can we make things better for people?”

Hornbaker and her staff provide about 1,500 Topekans with home, life, auto and small-business insurance. State Farm also has a banking service and offers disability coverage and health insurance.

Jamie Hornbaker talks about State Farm Insurance, which was named Best Insurance Agent for 2017.

Hornbaker remains heavily involved in nonprofits. Her office regularly works with groups like Silverbackks, United Way of Greater Topeka and YWCA Northeast Kansas.

“We try to do as much as we can to help the community,” she said.

Anyone visiting her office at 1615 S.W. 37th St. will likely be greeted by Charli, a Pomeranian mix her office manager adopted from Helping Hands Humane Society.

“She really makes the office feel comfortable,” Hornbaker said.

First runner-up: Brandon Aldridge/State Farm Insurance

Second runner-up: Dennis Richter/State Farm Insurance